Watch out for the lady in red! Women are three times more likely to wear red or pink when their fertility peaks, reveals new research from the University of British Columbia.
The study also found that 77 percent of women dressed in those two colors were “at high risk for conception.”
It might just be a subconscious color choice. Women are evolutionary pre-programmed to want to attract partners when they're reproductively fertile, says study coauthor Jessica Tracy, Ph.D. And multiple studies show men rate red the most sexually appealing color, Tracy explains.
If you're looking for a flirt-with-me cue that doesn't mean she's primed for baby-making, see if she's talking with her male bartender or waiter. Research shows that if women are in the mood for some fun, they'll have trouble containing their chattiness around other men.
